Nov 27 2007
Marketers are still looking to the mobile space to be the new frontier for reaching and engaging with the consumer. The space has heated up a bunch this year with pretty good growth, several purchases of mobile ad-networks from bigger players like AOL and Yahoo!, and indie players like AdMob picking up great accounts like ESPN.
This post from AdWeek talks about how marketers are not only looking to directly adveritise on the handset, but are also going the extra distance to get a little more creative and provide consumers with branded applications and services. The article sites Vicks cough medicine providing weather alerts to the phone.
Its great to see this type of developement in the mobile space. Consumers are still warming up to mobile…, especially here in the U.S., and havent shown too much inthusiasm towards direct advertising on the handset. You can be sure the tide is turning when some of the big players start putting some their uber-budgets into the mobile space…, even if only a couple % points.