Apr 12 2008
Privacy & the FTC: Deadline nears for coments on behavioral targeting
The deadline has come and gone for organizations to leave their comments on the suggested behavioral targeting guidlines put forth by the FTC.
The two key areas that the FTC seems to be most concerned about are disclosure on websites that conduct data collection on their consumers (so every site pretty much), as well at the data retention policies of such sites.
This was a nice follow up to the Ehavioral Event that I attended in D.C. late last year.
Although I am not the biggest believer in regulation the online ad space is somewhere we really need the gov’t to pay more and more attention to. With the privacy implications and potential market share questions that are rearing their head it is better they start to be involved in this type of active dialouge with companies now rather than later.
Just this past week amidst all of the Yahoo!/MS hoopla Yahoo! announced that they are looking to experiment by giving Google around 3% of their search inventory for about a two/three week period. It took less than 24 hrs for MS to responsd citing potential hazards by allowing Google to get their hands on 90% of the search ad market. The following day congressman John Conyers released an announcement calling for need to hold a hearing on the state of competition on the internet and online advertising.