Mar 18 2008
Social Networking Marketing
Facebook beacon has been quite of late. MarketinVox has a post about beacon and some comments from Owen Van Natta.., Facebooks “Chief Revenue Officer”.., whatever the hell that is.
Van Natta says that “beacon is down but not out”. He blaims the media for hyping up beacons failure and that it was actually well received.
This of course is total bullshite.., and quite ironic of course they would use some PR/media muscle to start to drum back up support. In case you cant tell I am not a fan of the service, luckily I am not a avid user of Facebook.., probably log in once a week to see if any messages have been left for me. Here is a previous posting of mine when beacon launched.
The whole monetizing social network traffic is becoming quite an issue. You can see Facebook needs to pull something out of their arses in the next couple years to justify that $15 billion eval. Of course everyone knows Googles remarks of their somewhat sub-par growth during Q4 last year saying that monetizing social network traffic is prooving to be mroe difficult than they thought.
It seems so far other that piddly banner ad CPM’s the best way for social networks to make some cashish is to sign lucrative contracts with one of the big players who are dying to feed their ravenous appetites for traffic.
Adage has a writeup on challenges marketers face when trying to playing in the social network arena. Some look to possible video and branded content, others look to widgets for that next level of revenue.
I have my own thoughts and ideas for methods and services that could generate some nice revenue and brand awareness…, but I will keep those to myself for now until I can flush things out a bit more.
Good perspectives; but as you know, this is a long and deep discussion with a lot of facets. The value of data, either actively or passively contributed by Web users’ input or actions, is a key theme underlying discussions of Beacon, along with any behavioral advertising or “social” activity on the Web…talk about Pandora’s Box. I’ll stay tuned to the discussion here.
[…] Just think.., if they are successfull we will have a giant version of Facebook’s Beacon, and we know how much we all love that. SHARETHIS.addEntry({ title: “Web 2.0 Evolution”, url: “http://kaiyzen.com/?p=118″ […]