Dec 26 2007
New Models for Artists in a Digital World…,
Just left this rant over at Techcrunch on one of Ericks writeups on Radioheads new album.., just getting some thoughts out there.., most of the tech bloggers are completely ignorant. Its kind of like how the tech bloggers like to rip on politicians who tried to talk about technology and the “pipes”.
Although I am a big Radiohead fan and am interested to see how they.., and other artists are starting to look at how to provide their art in new ways to “embrace” digital distribution, it has the potential to really endanger a lot of music careers out there.I have a problem with a good amount of the folks writing out there.., no offense to Eric in particular.., who seem to cheer on Radiohead and other artists who give their stuff away and are distancing themselves from labels. You guys give such praise.., and say how this is going to be the end labels and how stupid they have been behaving., how this the beginning of the end for the labels current way of life.., etc, etc.Most.., if not ALL of the tech bloggers seem to have little to zero knowledge of the economics and logistics of how the industry works and how the average major artist.., let alone indie’s with little to no following cannot create or maintain a career with this type of model. Radiohead, NIN, Madonna, etc can try these sorts of things because they are already huge with millioins of fans around the world and they are about %99.999999 certain they will sell out most of their shows anywhere they go in the world and still sell a TON of albums even if they give fans options to pay or not. The music industry and tech world have a lot of similarities with how they operate with VC’s playing the role of the labels, and of course the hot new tech startup playing the role of the artist. Technology developement being commoditized and startup costs plummeting are akin to digital home recording costs and online distrtibution creating almost a zero barrier of entry for artists. The fact remains without the backing, guidance, networking a VC and the labels provide, tech startups and artists are pretty much going nowhere. Although they can be a pain to deal with and screw people over from time to time they ARE a “necessary evil”. They labels even have a similar profit model as VC’s where about %90+ of the deals they work on dont really do anything and there are really just a handfull of people that bring home the bacon each year.., all others are write offs. They are needed to keep the industry moving forward and introduce new artists to the masses to see what sticks and what doesnt. Again.., not taking particular shots here.., love this site and all the content that spews from it.., but all the tech bloggers out there should really learn as much about the industry as they can before writing on this subject and sounding pretty ignorant at times.., this isnt one of those times since Eric didnt really say too much. I just happen to have some free downtime to rant b/c of the holidays If things continue on the path we have been on for the past couple years what we will be seeing is not the liberation of artists from the labels but even tighter control over what is popular and what is not by the labels, the big box retailers.., and of course our good friends at Viacom/MTV. |

