Feb 28 2008
Engagement is the new size 4
Nucomony who just closed a round of funding recently from WPP (a leading ad firm).., has a blog with a post talking about how Traffic is Dead, Hail the King. In my post the other day about Microsoft, I talked about their continual ad push, and their anouncement regarding their “Engagement Mapping” technology they will be releasing.
Between the new analytics startups such as Nucomony, MS’s push, and the traffic palyers (comscore/neilsen, hitwise, etc) looking to move beyond the page view method of ranking sites, it appears that maybe the industry as a whole is ready to move beyond click throughs and page views as the primary means of web measurement.
I am happy to see things move towards this way.., not too sure if, or even how, engagement will be the new thing for major online marketers to grab hold of and embrace. I do have a passionate disliking for the search market, even it generates boatloads of $$$.., I just dont believe in the fact that all those clicks are actually happening on the search engines. My paranoia and conspiracy theory mind has me believing that waaaaaaay too many random, errant, and fraudulant clicks happen on the major search sites and through their affiliates.
I will be following the Nuconomy blog as well as my normal round of ad/marketing sites.., looking forward to see what other stories and write ups pop up regarding the subject of engagement and the death of the page view.