May 08 2008
Social Network Habits Evolving.., Bebo losings it’s luster in the U.S.?
Some interesting news from the last couple weeks on traffic reports in the social network sector.
Hitwise released their traffic report for April and overall traffic was down 16% from April 2007. Either April was a blip in internet habits or more and more users are seeing subdued interest in the social networks sites. Average time spent on sites was up however 73%.
With the combo of the traffic decreasing and time spent greatly increasing it appears that the split of users may be increasing that are either all for social network sites and spending TONS of time on them, or passively checking in every so often. There is also the possibility that the bottom portion of users are dropping off completely causing the skew the larg increase in avg time spent.
I know for myself I rarely use my MySpace, Facebook, Bebo, etc accounts. I mostly set them up to see what all the hype was about, checking in from time to time to see new features that are reported on, and maybe respond to some alert emails I receive. I probably visit each site once.., maybe twice a week.., spending a total of about 2-5 mins per session.
In the electronic communication arena I prefer to stick primarily with email and IM since it is so much easier to keep track of all your conversations instead of having to go to three or more sites to follow up on a thread. Table of top 5 below:
Who the hell is MyYearbook.com, and BlackPlanet?.., and how are they number three and five for social traffic in the U.S.? MyYearbook is up 475%!!
The only loser in the top five is bebo with a drop of 13%, you know AOL loves to see those kind of numbers after losening the purse strings a bit to add the site to their family.
No matter how you approach the data and what conclusions you want to draw two things are clear..,
1) MySpace is still pretty dominant with visitors and traffic time
2) Facebook is growing like mad in the U.S. and other regions